Have you ever heard anyone say "Rabbit, Rabbit" at the beginning of each month? When we were working on the name of our barbershop concept, we were looking for words or phrases that meant new beginnings, prosperity, and good luck. We adopted the saying "Rabbit, Rabbit" (the R&R in our logo) because it means just that. It's a long-held superstition that if you say "Rabbit, Rabbit" first thing on the first day of the month, it is thought to bring good luck and prosperity until the next month. We began seeing rabbits everywhere when we arrived at "Rabbit, Rabbit." I'm sure you can imagine the group texts on the morning of the first of the month, everyone racing to be the first one to say "Rabbit, Rabbit"!
When we began the long journey to opening our first location, we were buoyed by all the signs showing us that we were headed in the right direction. We had planned on announcing the arrival of our first location at the corner of York and Colfax by re-painting the exterior mural of our building in collaboration with our first artist in residence, TUKE. During our planning sessions, he mentioned that he had gotten into rabbits recently without knowing what R&R stood for! We landed on what you see in the video above: Two rabbits with the skyline of Denver in the background and flowers sprouting along the train tracks, symbolizing new growth and resilience. These are two key points in our mission- supporting our team through their growth as barbers and championing their resilience despite the circumstances they have found themselves in.
Entering 2024, the R&R Head Labs team is excited by what this year holds. Hopefully, we will open our first shop in Denver at the end of this month, with other locations to follow throughout the country. We are excited to see our team members get to work and celebrate their successes as they build their clientele list and grow relationships through shared experience and camaraderie.
"The R&R Head Labs team would like to send you the first "Rabbit, Rabbit" of the New Year and wish you health, growth, good luck, and prosperity."
Follow along on our journey and check out all the fantastic talent that has come together to launch this unconventional barbershop, where we lead with elevated, expert, and hyper-personalized hair care services while offering purpose and inspiration. We can't wait to add a "book now" button to this post next month!
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